Our teams took over the UAE edition of the global shoot for Maria Tash. The filming was coordinated and executed by our in-house teams successfully. The film captured how the brand continues to revolutionize the fine jewellery and piercing industries through their creative and innovative designs.
“(We) have nothing but exemplary things to say about everyone from Alsayegh. I can’t thank you enough for all your help in the pre-production process and through filming,” said Gavin Boyd, Executive VP of Production & Operations.
As a part of celebrating our 10-year milestone we have rebranded our agency. The new look and feel have been launched by our CEO, Abdullatif Alsayegh, “This is more than just a change of name. It’s about re-evaluating our objectives and re-aligning our goals with that of our strategic partners, clients and our people.”
The move is a part of the larger growth strategy centred around capitalizing brand recognition. Our 10-year milestone will see other roll-outs throughout the year.
Our agency has been appointed as the strategic digital and social media agency for Abu Dhabi Culture, a part of the Department of Culture and Tourism. We are uniquely positioned to support the brand on digital communications and strengthen its communication.
Alsayegh has already been involved in several other related brands under Abu Dhabi Culture including Abu Dhabi Art, Abu Dhabi International Book Fair, Culture Summit and Manarat Al Saadiyat.
We were the agency of choice in conducting the Bee'ah Ramadan Virtual Gathering 2020. Bee'ah aims to create a sustainable future through creative and resourceful solutions. Alsayegh was instrumental in bringing the concept to life through the two Virtual Ramadan Events for over 475 remote staff.
Our teams worked closely to execute a healthy mix of activities conducted to bring the various departments together and launch the brand's Donation Program as well as their plan to reward its Frontline Heroes.
The Dubai Health Authority (DHA) held an innovation lab titled “Health Future Vision 2071” to envision the future of health in Dubai. The innovation lab focused on seven key themes: future health experience, wholesome lifestyle, young forever, pain-free life, space medicine, future health economics and human 2.0.
The event brought together entities from both the public and private sector under one roof to work towards a single goal of building the future of health.
We were appointed as the agency for both event management and strategic communication.
We have been the agency of choice for managing communications for Sheikh Zayed Festival, a unique global event. The event was recently ranked among the top 5 most important cultural events in the world according to a study done by Abu Dhabi Tourism.
Our teams captured and promoted the setting of two iconic world records - the world's largest Sarood, a handwoven spiral placemat made from palm trees and a 30 minute fireworks show, the world's biggest and longest fireworks display.
Our CEO Abdullatif Alsayegh moderated the "Entrepreneurship Lighthouse" panel discussion at the National Science Technology and Innovation Festival along with Saeed Matar Al Marri, Deputy CEO of Dubai SME and Khalifa Al Jaziri, Co-Founder of Smart IoT. The discussion highlighted the future of the economy, the importance of acting now, and the importance of involving the younger generations for talks regarding the future.
The discussion took place at the 4th edition of the National Science Technology and Innovation Festival held by the Ministry of Education, in February, 2020.
We were appointed as the agency for both event management and strategic communication.
The video titled 'This is not goodbye' was recently created and launched for the Mall of the Emirates. This was done in response to the recent lockdown measures taken for the safety of the people. The video, launched across platforms, was widely applauded by the brand's target audience.
Spread over an idea of 233,467 sqm., the mall welcomes over 40 million visitors each year. Our teams worked towards striking a chord with them and creating a sense of camaraderie in these trying times.