This was one of the most exciting events to ever hit Abu Dhabi in 2019 with non-stop excitement, entertainment and action for seven days! The highlight of the week-long event was the UFC 242 fight which saw greats such as Khabib Nurmagomedov take on Dustin Poirier.
This action-packed event aimed at highlighting Abu Dhabi’s growing status as an entertainment capital and at strengthening its standing as a globally renowned leisure and entertainment destination.
The celebrations stretched across the emirate, with city-wide events and activations including pool and beach parties, retail promotions and F&B deals at major beach clubs, nightclubs, hotels, malls and leisure destinations and so much more. Gym activations, open workouts, weigh-ins, autograph signings and meet-and-greet sessions with Khabib Nurmagomedov, Dustin Poirier and other star fighters were also conducted. There were also activations with various sports federations and entities across the emirate to further enhance the Abu Dhabi Showdown Week programme.
Alsayegh was brought on board just seven weeks prior to the event with the main objective of establishing a non-existing brand across social media and digital platforms.